00312nam a2200109 a 450000500170000000800410001705000270005824500380008526000340012330000210015765000240017820140310183455.0080206s19uu    xx            00    eng d  aHF 5415.2 b.H153 2008  aEssentials of marketing research.  aBoston :bMcGraw-Hill,c2008.  a381 p. :c26 cm.  aMarketing research.