<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Designing brand identity</title>
  </titleInfo>
  <name type="personal">
    <namePart>Wheeler, Alina</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">U.S.A</placeTerm>
    </place>
    <publisher>John Wiley &amp; Son's</publisher>
    <dateIssued>2006</dateIssued>
    <dateIssued encoding="marc">19uu</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>280 p. : ill. col. ; 27 cm. </extent>
  </physicalDescription>
  <targetAudience>BSBA</targetAudience>
  <note type="statement of responsibility">Alina Wheeler</note>
  <subject>
    <topic>Brand name products</topic>
  </subject>
  <subject>
    <topic>Brand name products</topic>
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HD 69.B7 .W44 2006</classification>
  <identifier type="isbn">0471746843</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">090806</recordCreationDate>
    <recordChangeDate encoding="iso8601">20140310183455.0</recordChangeDate>
  </recordInfo>
</mods>
