TY  - BOOK
AU  - Grant, John
TI  - The brand innovation manifesto: how to build brands, redefine markets and defy conventions 
SN  - 9780470027516
AV  - HD 69.B7 .G72 2006
PY  - 2006///
CY  - England
PB  - John Wiley & Son's
KW  - Brand name products
KW  - Social aspects
N1  - BSBA
ER  -