TY  - BOOK
AU  - Vollmer, Christopher
AU  - Precourt, Geofrrey
TI  - Always on: advertising, marketing, and media in an era of consumer control
SN  - 0071508285
AV  - HF 5415.1265  .V65 2008
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Marketing
KW  - Media
KW  - Consumer control
N1  - BSBA
ER  -