TY  - BOOK
AU  - Miller, Robert B.
AU  - Heiman, Stephen E.
AU  - Tuleja, Tad
TI  - The new successful large account management.
AV  - HF 5438.8.K48  .M56 2006
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Selling
KW  - Key accounts
KW  - Market segmentation
KW  - Marketing
N1  - BSBA
ER  -