TY  - BOOK
AU  - Kurtz, David L.
AU  - Boone, Louis E.
TI  - Principles of contemporary marketing.
SN  - 0324323794
AV  - HF 5415  .K967 2006
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western
KW  - Marketing
N1  - BSBA
ER  -