TY  - BOOK
AU  - Baron, Steve
AU  - Harris, Kim
AU  - Hilton, Toni
TI  - Services marketing: text and cases. 
SN  - 9780230520936
AV  - HD 9980.5  .B358 2009
PY  - 2009///
CY  - London
PB  - Palgrave Macmillan
KW  - BSBA
KW  - Marketing
KW  - Service industries
KW  - Case studies
N1  - BSBA
ER  -