TY  - BOOK
AU  - Smilansky, Shaz
TI  - Experiential marketing: a practical guide to interactive brand experiences 
SN  - 9780749452759
AV  - HF 5415.1255 .Sm55 2009
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - BSBA
KW  - Marketing
KW  - Experiential marketing
N1  - BSBA
ER  -