TY  - BOOK
AU  - Van Ruler, Betteke.,  edited by
AU  - Vercic, Ana Tkalac
AU  - Vercic, Dejan
TI  - Public relations metrics research and evaluation.
SN  - 0805862730
AV  - HF 1221 .P785 2008
PY  - 2008///
CY  - U.S.A
PB  - Routledge
KW  - BSBA
KW  - Public relations
KW  - Evaluation
KW  - Research
N1  - BSBA
ER  -