TY  - BOOK
AU  - Schmitt, Bernd H.
TI  - Big think strategy: how to leverage bold ideas and leave small thinking behind 
SN  - 978422103210
AV  - HD 53 .Sch3596 2007
PY  - 2007///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Creative ability in business
KW  - Strategic planning
KW  - Success in business
N1  - BSBA
ER  -