TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell
TI  - Analysis for marketing planning
SN  - 9780071263634
AV  - HF 5415.13 .L395 2008
PY  - 2008///
CY  - Boston, U.S.A
PB  - McGraw-Hill
KW  - BSBA
KW  - Marketing
KW  - United States
KW  - Management
N1  - BSBA
ER  -