TY  - BOOK
AU  - Levitt, Theodore
TI  - Marketing myopia
SN  - 9781422126011
AV  - HF 5415 .L4832 2008
PY  - 2008///
CY  - Boston, MA
PB  - Harvard Business Press
KW  - BSBA
KW  - Marketing
KW  - Customer relations
N1  - BSBA
ER  -