TY  - BOOK
AU  - Burgers, Willem
TI  - Marketing revealed: challeging the myths. 
SN  - 9780230537149
AV  - HF 5415  .B772428 2008
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - BSBA
KW  - Marketing
N1  - BSBA
ER  -