TY  - BOOK
AU  - Callen, Barry
TI  - Perfect phrases for sales and marketing copy
SN  - 9780071495905
AV  - HF 5825 .C264 2008
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - BSBA
KW  - Advertising copy
KW  - Marketing
KW  - Marketing Terminology
KW  - Selling
N1  - BSBA
ER  -