TY  - BOOK
AU  - Moor, Liz
TI  - The rise of brands
SN  - 9781845203849
AV  - HF 5415.1255 .M66 2007
PY  - 2007///
CY  - Oxford, New York
PB  - Berg
KW  - BSBA
KW  - Branding (Marketing)
KW  - Brand name products
KW  - History
KW  - Branding copnsultants
KW  - Intellectual property
KW  - Management
KW  - Marketing
KW  - Social aspects
N1  - BSBA
ER  -