TY  - BOOK
AU  - Kolb, Bonita
TI  - Marketing research: a practical approach. 
SN  - 9781412947961
AV  - HF 5415.2  .K59 2008
PY  - 2008///
CY  - Los Angeles
PB  - Sage
KW  - Marketing
KW  - Marketing research
N1  - BSBA
ER  -