TY  - BOOK
AU  - Dubois, Pierre-Louis
AU  - Jojibert, Alain
AU  - Muhbalcher, Hans
TI  - Marketing management: a value creation process
SN  - 139780333773192
AV  - HF 5415.13  .D83 2007
PY  - 2007///
CY  - London
PB  - Palgrave MacMillan
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -