Marketing management
a value creation process
Dubois, Pierre-Louis
creator
Jojibert, Alain
Muhbalcher, Hans
text
xx
London
Palgrave MacMillan
2007
19uu
monographic
eng
466 p. : ill. ; 27 cm.
BSBA
Marketing
Marketing
Management
HF 5415.13 .D83 2007
139780333773192
090116
20140310183450.0