TY  - BOOK
AU  - Lambin, Jean-Jacques
TI  - Market-driven management: strategic and operational marketing
SN  - 9781403998538
AV  - HF 5415.12.E8 .L36 2007
PY  - 2007///
CY  - London
PB  - Palgrave, Macmillan
KW  - Marketing
KW  - Europe
KW  - Management
N1  - BSBA
ER  -