TY  - BOOK
AU  - Cohen, William A.
TI  - The marketing plan
SN  - 978-0-471-75529-6
AV  - HF 5415.13  .C6348 2006
PY  - 2006///
CY  - U.S.A
PB  - John Wiley & Sons, Inc
KW  - Marketing
KW  - Management
ER  -