TY  - BOOK
AU  - Kaser, Ken
AU  - Oelkers, Dotty Boen
TI  - Sports and entertainment marketing
SN  - 9780538445153
AV  - GV 716  .K151 2008
PY  - 2008///
CY  - Australia
PB  - Thomson South-Westers
KW  - Marketing
KW  - Leisure industry
KW  - United States
KW  - Handbooks, manuals, etc
KW  - Performing arts
KW  - Economic aspects
N1  - BSBA
ER  -