TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications: engagements, strategies and practice
SN  - 0273687727
AV  - HF 5415.123 .F55 2006
PY  - 2006///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Marketing
KW  - Communication in marketing
KW  - Marketing channels
N1  - BSBA
ER  -