TY - BOOK AU - Creveling, Clyde M. AU - Hambleton, Lynne AU - McCarthy, Burke TI - Six sigma for marketing processes: an overview for marketing executive, leaders, and managers SN - 013199008x AV - HF 5415.12 .C74 2006 PY - 2006/// CY - Upper Saddle River, New Jersey PB - Prentice Hall KW - Marketing KW - Management KW - Quality control KW - Six Sigma (Quality control standard) N1 - BSBA ER -