TY  - BOOK
AU  - Bosshart, David
TI  - Cheap: the real cost of the global trend for bargains, discounts & consumer choice 
SN  - 0749445343
AV  - HF 5415.32 .B67 2006
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Consumers preferences
KW  - Discount
KW  - Cost
KW  - Globalization
N1  - BSBA
ER  -