TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy
SN  - 9780071263917
AV  - HF 5415.13 .W245 2008
PY  - 2008///
CY  - Boston, U.S.A
PB  - McGraw-Hill
KW  - Marketing
N1  - BSBA
ER  -