TY  - BOOK
AU  - Watson, James
TI  - Media communication: an introduction to theory and process 
SN  - 9780230535497
AV  - P 90  .W29 2008
PY  - 2008///
CY  - London
PB  - Palgrave Macmillan
KW  - Mass Communication
KW  - Mass Media and Culture
N1  - MC
ER  -