TY  - BOOK
AU  - Peter, Paul J.
AU  - Olson, Jerry C.
TI  - Consumer behavior & marketing strategy
SN  - 9780073529851
AV  - HF 5415.3 .P468 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - BSBA
ER  -