TY  - BOOK
AU  - Morritt, Ron
TI  - Segmentation strategies for hospitality managers: target marketing for competitive advantage 
SN  - 9780789022172
AV  - TX 911.3.M3 .M685 2007
PY  - 2007///
CY  - Binghamton, New York
PB  - The Haworth Press, Inc
KW  - Hospitality industry
KW  - Marketing
KW  - Market segmentation
N1  - TOU
ER  -