TY  - BOOK
AU  - Stevens, Ruth P.
TI  - Trade show and event marketing: plan, promote, and profit. 
SN  - 0324206240
AV  - T 396  .St735 2005
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - Trade shows
KW  - Handbooks, manuals, etc
KW  - Congresses and conventions
KW  - Planning
N1  - BSBA
ER  -