TY  - BOOK
AU  - Zeithaml, Valarie
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 001244964
AV  - HD 9980.5 .Z44 2013
PY  - 2006///
CY  - U.S.A
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - BSBA
ER  -