TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 0471659037
AV  - HF 5415.13 .Aa23 2005
PY  - 2005///
CY  - U.S.A
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -