TY  - BOOK
AU  - Perreault, William D. Jr.
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing: a global managerial approach. 
SN  - 0071116338
AV  - HF 5415  .M378 2006
PY  - 2006///
CY  - U.S.A
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - BSBA
ER  -