TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, Jerome E.
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 0072864730
AV  - HF 5410  .Ap67 2006
PY  - 2005///
CY  - U.S.A
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
N1  - BSBA
ER  -