TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 9789814221368
AV  - HF 5415.123 .Sh54 2007
PY  - 2007///
CY  - Asia
PB  - Thomson Learning
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - BSBA
ER  -