TY  - BOOK
AU  - Edwards, Helen
AU  - Day, Derek
TI  - Creating passion brands.
SN  - 0749447621
AV  - HF 69.B7 .Ed38 2007
PY  - 2007///
CY  - London, United Kingdom
PB  - Kogan Page
KW  - Brand name products
N1  - BSBA
ER  -