TY  - BOOK
AU  - Johnson, Mark W.
TI  - Seizing the white space: business model innovation for growth and renewal 
SN  - 9781422124819
AV  - HD 2756 .J64 2010
PY  - 2010///
CY  - Boston, Mass
PB  - Harvard Business
KW  - Diversification in industry
KW  - Management
KW  - Business planning
KW  - New products
N1  - Includes bibliographical references and index
N2  - Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval
ER  -