TY  - BOOK
AU  - Cheverton, Peter
TI  - Understanding brands
SN  - 074944665
AV  - HD 69.B7 .C527 2006
PY  - 2006///
CY  - United Kingdom
PB  - Kogan Page
KW  - Brand name products
KW  - Product management
N1  - BSBA
ER  -