TY  - BOOK
AU  - Pickton, David
AU  - Broderick, Amanda
TI  - Integrated marketing communications
SN  - 9814119334
AV  - HF 5415.123  .P587 2002
PY  - 2002///
CY  - First Lok Yang Road, Singapore
PB  - Pearson Education Asia Pte Ltd
KW  - Communication in Marketing
N1  - BSBA
ER  -