TY  - BOOK
AU  - Crawford, Merle.
AU  - Di Benedetto, Anthony.
TI  - New products management
SN  - 9780071244336
AV  - HF 5415.153   .C856 2011
PY  - 2011///
CY  - U.S.A
PB  - McGraw-Hill, Inc
KW  - New products
KW  - Product management
KW  - Diffucion of innovations
N1  - Includes appendix and indexes
ER  -