TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills
SN  - 0072552174
AV  - HF 5415.13  .P387 2004
PY  - 2004///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -