TY  - BOOK
AU  - McDowell, Walter
AU  - Batten, Alan
TI  - Branding TV principles  and practices
SN  - 9780240807539
AV  - HD 69 .M478 2005
PY  - 2005///
CY  - U.S.A
PB  - Focal Press
KW  - Television
KW  - production
N1  - MC
ER  -