00526nam a2200193 a 4500 20140310183339.0 061120s19uu xx 00 eng d 9780240807539 HD 69 .M478 2005 McDowell, Walter Branding TV principles and practices / Walter McDowell. U.S.A : Focal Press, 2005. 158 p. : 26 cm. MC Television production. Batten, Alan BK lcc FOR 21760 21760 0 0 lcc 0 CL CL GC 2006-11-20 Forefront 3057.00 0 HD 69 .M478 2005 C7856 2018-05-15 00:00:00 1 2013-10-10 BK