00445nam a2200157 a 450000500170000000800410001702000180005805000220007610000210009824500620011926000330018130000210021452100070023565000280024270000170027020140310183339.0061120s19uu    xx            00    eng d  a9780240807539  aHD 69b.M478 2005  aMcDowell, Walter  aBranding TV principles  and practices /cWalter McDowell.  aU.S.A :bFocal Press,c2005.  a158 p. :c26 cm.  aMC  aTelevisionxproduction.  aBatten, Alan