TY - BOOK AU - Aitchison, Jim TI - Cutting edge advertising: how to create the world's best print for brands in the 21st century. SN - 9812445579 AV - HF 5823 .Ai311 2004 PY - 2004/// CY - Singapore PB - Pearson Prentice Hall KW - Advertising KW - Advertising copy KW - Advertising layout and photography N1 - MC ER -