TY  - BOOK
AU  - Hoffman, Douglas K.
AU  - Bateson, John E.
TI  - Services marketing: concepts, strategies, & cases. 
SN  - 9780324422832
AV  - HD 9980.5 .H644 2006
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western
KW  - Service industries
KW  - Marketing
N1  - BSBA
ER  -