TY  - BOOK
AU  - Supovitz, Frank
TI  - The sports event management and marketing playbook.
SN  - 0471460079
AV  - GV 716 .Su86 2005
PY  - 2005///
CY  - U.S.A
PB  - John Wiley & Sons, Inc
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Economic aspects
KW  - Sports Administration
N1  - BSBA
ER  -