TY  - BOOK
AU  - Tungate, Mark
TI  - Media monoliths: how great media brands thrive and survive
SN  - 0-7494-4478-9
AV  - P 96.E25  .T86 2004
PY  - 2004///
CY  - United Kingdom
PB  - Kogan PAge
KW  - Mass media
KW  - Economic aspects
KW  - Brand name product
N1  - MC
ER  -