TY  - BOOK
AU  - Hoyle, Leonard H.
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
SN  - 047140179
AV  - GT 3405 .H69 2002
PY  - 2002///
CY  - New York
PB  - John Wiley & Son's, Inc
KW  - Special events
KW  - Marketing
N1  - BSBA
ER  -