TY  - BOOK
AU  - Cravens, David
AU  - Peiercy, Nigel F.
TI  - Strategic marketing
SN  - 0071250158
AV  - HF 5415.135  .C72 2006
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -