TY  - BOOK
AU  - Walters, David
AU  - Halliday, MIchael
TI  - Marketing and financial management: new economy-new interfaces 
SN  - 1403940975
AV  - HF 5415.13 .W254 2005
PY  - 2005///
CY  - New York, N.Y
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Corporations
KW  - Finance
N1  - BSBA
ER  -